Sushi-Time is a small local chain of sushi bars in Kyiv and Lviv that has been running for the past 3 years. After experiencing multiple problems with the outsource delivery they decided to expand and establish their own delivery service.
To accomplish this, they require a tool that allows users to place orders online, process payments, and obtain delivery information.
Project Type
Graduation project (PRJCTR Institute, January 2022)
Team Members
Single project
Value Delivered
A digital platform that enables customers to easily browse the menu, order food, and keep track of their deliveries.
The main research findings
After a couple conversations with stakeholders and multiple team members I noticed an absence of a unified platform for users to perform essential tasks
English lessons are offered on a separate interactive platform, while all the other subjects are handled through a personal account. Homework for English lessons is submitted solely through its separate platform. There is no specific method of submitting homework for other subjects.
Every change including scheduling was managed solely through private messaging with managers.
Based on that I formulated a hypotheses that by transforming the personal account into a comprehensive platform that covers the majority of user needs, we could significantly increase its usage.
UX Audit
I conducted a competitor analysis, heuristic evaluation, and user flow analysis, leading to several key insights
Testing personal accounts across various platforms highlighted engaging features like free training exercises and trial lessons for parents, emphasizing the need to enhance engagement in Buki School’s personal account.
The competitors excel by offering all essential features within a single, seamless personal account.
Key issues I identified include:
Students are restricted to sending only three consecutive messages to teachers, with further attempts blocked.
No notifications for upcoming lessons are provided within the personal account.
Secondary grey links in the personal account navigation redirect outside the account, with no clear way to get back.
User Interviews
I talked to a diverse group of Buki School users and revealed key pain points, such as the absence of lesson reminders and difficulties navigating the scheduling calendar.
The calendar within the personal account turns out to be challenging to grasp, particularly for older users such as parents, and there are no notifications for upcoming lessons. There is also no option to independently adjust a schedule or to cancel a lesson
One the other hand, the platform used for English lessons appears to be highly beneficial and user-friendly for kids. Users would like to use this platform for other subjects too.
Now with the information I have, I need to answer the question:
How might we create a personal account that is as easy to use for an 8-year-old kid as for a 42-year-old adult?
To fulfil that I focused on creating a new simple visual structure and easy intuitive navigation.
But to go beyond that I asked myself: How might we make using personal accounts exciting?
For that, I decided to implement a rewards system. Users can earn bonuses by completing their profile, engaging in studies, and submitting homework on time.
the next step was to structure my ideas into an architecture to ensure a seamless user experience
User Flow
I also went through the flow of logging into the account, joining a lesson and engaging in a chat with a tutor
Prototyping
Our goal was to create a newly structured prototype while maintaining the old design style.
Homepage
Check all of the information on your homepage: Join lessons, check your balance, and monitor your progress.
Calendar
Keep track of your lessons and make schedule adjustments: Cancel a lesson and inform your teacher about it
Homework page
Submit your homework for review and receive feedback from your tutor
3 major improvements in the prototype
Descriptions for the menu bar
Opting for a larger menu with concise descriptions, as opposed to the minimalist icon-only menu, would be a better option to enhance the user experience.
Attention on the main goal
By retaining only one button, we focus the user's attention on the primary action—starting a lesson. While the option to change a tutor is significant for user freedom, we minimized its presence by relocating it to the "About your tutor" page.
Icon style
Changing the rough and sharp icons to thinner and rounded ones enhanced their natural appearance in the overall design.
The result was A revamped personal account with an improved navigation system enhancing user-friendliness, an intuitive calendar and refined features.
Toward the end of the project, the stakeholder informed us that the reward system concept was overlooked and declined due to the extensive resources and effort required for implementation. As a result, we adjusted the prototype accordingly.
The remaining features are undergoing further testing and will be rolled out through late 2024.
